Mars Drinks Brings a ‘Barista’ to Work with Launch of Authentic Espresso Machine
New FLAVIA® Barista Brewer Fuels Moments of Business Collaboration
BASINGSTOKE, United Kingdom (31 March 2015) — What if coffee breaks led to something bigger? They can. Mars Drinks—a 100 percent workplace-dedicated segment of Mars, Incorporated—believes that fueling great-tasting moments at work is intrinsically linked to workplace vitality by inspiring collaboration, productivity, engagement and well-being. That’s why today, the company introduces the latest innovation in workplace drinks solutions: FLAVIA barista.
Sleek and state-of-the-art, Mars Drinks’ FLAVIA barista brews premium, coffeehouse-style hot beverages in individual servings. The machine perfectly crafts authentic espresso with a thick, rich ‘crema’ at the touch of a button, as well as a full line of coffees, teas, hot chocolate and espresso-based drinks.
True to its name, the FLAVIA barista is a coffee artisan, calibrating pressure, tamping and temperature to deliver consistently amazing drinks, with a proprietary brewing method that ensures no flavor cross-contamination. And by design, the FLAVIA barista is visually appealing from all angles, serving as a functional piece of art for the office environment. With the push of a button, the FLAVIA barista brewer acts as the centerpiece of the workplace, from the boardroom to the break room.
“We believe that people are the most important asset to any business, and our drink solutions have been specifically designed with the workplace in mind, to fuel workplace vitality,” said Hossam Ashraf, General Manager of Mars Drinks United Kingdom. “It is our belief that the FLAVIA barista will inspire senior managers and interns alike to communicate, collaborate and share ideas over a fresh, premium hot beverage,” he said.
To build on its authentic espresso capability, Mars Drinks has teamed with premier global coffee brand Segafredo Zanetti® and Massimo Zanetti Beverage Group to feature three Segafredo Zanetti espresso blends with Mars Drinks’ FLAVIA barista brewer internationally. In addition to the Segafredo Zanetti line, Mars Drinks will offer espresso and espresso decaf options through their ALTERRA® Coffee Roasters brand.
To experience the FLAVIA barista machine in your workplace, call 0800 587 97 88
or visit www.marsdrinks.co.uk. Additionally, new customers can book an appointment to visit Mars Drinks’ London showroom and experience their full workplace drinks solution offering, including the FLAVIA barista machine by contacting firstname.lastname@example.org.
ABOUT MARS DRINKS
Mars Drinks creates great tasting moments at work by being at the center of workplace engagement, collaboration, productivity and well being. Throughout North America, Europe and Asia, Mars Drinks supports businesses who want to provide great working environments for their people. Part of Mars, Incorporated Mars Drinks focuses its energy and resources on the workplace, with the belief that people are the most important asset to any business. In 1973 Mars Drinks introduced KLIX® the first-ever fully automatic in-cup drinks vending machine that serves large manufacturing channels across Europe. In 1984 Mars Drinks pioneered the single serve hot drinks category, introducing FLAVIA®, the first system for making hot drinks using fresh ground coffee and leaf teas sealed in individual servings. Through its ALTERRA® Coffee Roasters coffees, THE BRIGHT TEA CO.® teas, and DOVE® Hot Chocolate, Mars Drinks creates more than 1 billion great tasting moments at work! Find Mars Drinks online at www.marsdrinks.com.
ABOUT MARS, INCORPORATED
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
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For more information and media contacts:
Jodie Stancato, Mars Drinks
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About Massimo Zanetti Beverage Group: Massimo Zanetti Beverage Group, headquartered in Treviso, Italy, is a privately held, vertically integrated organization of nearly 50 companies operating in over 100 countries that cultivates, trades, processes, roasts, packages and distributes coffee throughout the world. The Group owns more than 20 consumer brands worldwide, including Chock full o’Nuts®, Hills Bros.®, Segafredo Zanetti® Espresso, Meira®, Brodies®, Tiktak® and La San Marco®, that span a rich variety of high quality products including espresso, coffee, tea, spices and barista-level espresso equipment.
For more information and media contacts:
About Massimo Zanetti Beverage USA
MZB USA is headquartered in Portsmouth, Va., and has state-of-the art roasting facilities in Suffolk, Va. and Moonachie, N.J. In addition to well-known consumer brands such as Chock full o’Nuts®, Kauai Coffee®, Hills Bros.® Coffee and Hills Bros® Cappuccino, MZB USA markets Segafredo Zanetti® brand craft coffees in North America and is a leading provider of proprietary coffees and category insights for some of the largest foodservice and convenience store chains, and office coffee service distributors in North America. MZB USA franchises Segafredo Zanetti Espresso® Cafés, and Chock full o’Nuts® Coffee Shops in North America.. For more information, visit www.mzb-usa.com.